I’ve had moments where I burst into tears, because other women who are clients have burst into tears seeing themselves for the first time where they actually genuinely fall in love with how they look again. You know, like, ‘the only thing to give me the confidence was wearing The Deck’, and I thought, how lovely. Moving into menswear, I was able to see the gap in the womenswear market, which was suiting for women and offering this same experience that already existed for men. “There are thousands of tailors making for men and only a handful for women, so it’s fantastic to be a part of that.”. I can’t wait to be back rocking my suits in stores, I wear a lot of the trousers. It doesn’t need to be one set occasion. It all started with a morning suit. The pandemic has actually allowed them to really have the time to review their wardrobe, work out what they wear, what they love, what they don’t love, what they’re looking for, and then clear space to invest in something this year, that really will take them from day to night, and we’ll take them from whatever it may be, whatever occasion. It’s little things like that. Founded by Daisy Knatchbull, the focus is on slow fashion, mindful consumption and female empowerment. ‘I wanted to create something beautiful, that celebrates craftsmanship, women and diversity – in shape, size, race, sexuality, whatever it may be – and celebrates all women – regardless of age, everything – where they can come and feel safe, understood, represented’. How Mountbatten scion Daisy Knatchbull is making strides beyond Savile Row. The Deck London offers made-to-measure tailoring “exclusively for women, by women”. Leaving the European Union, meddling through a global pandemic. Daisy Knatchbull, Founder of The Deck, sits inside her new premises on Savile Row, the first shopfront tailors exclusively for women to open on … So, there had been female tailors before on it, but we’re the first to have a shop front. Daisy is rewriting the narrative of the women’s suit, repurposing it from businesswear to a luxurious, powerful, and sexy ‘modern armour’, fit for any purpose, but most importantly, fit to you. We’re definitely going to move into building the ultimate tailored capsule wardrobe of all the perfect essentials that one needs. There are four suits in a deck of cards, and we start with the four iterations of a suit. “We wanted to create an exclusive tailoring offering for women and challenge the conception that being fitted for a suit is often an 'intimidating process' by offering an empathetic women-for-women service, understanding their needs and emotional relationship with clothing,” Knatchbull says. Daisy Knatchbull has opened the first all-female operated tailor shop exclusively for women on London ’s legendary Savile Row. It was amazing. I was very interested in fashion from a young age, but I didn’t know how I wanted to get into it, so I did work experience in all kinds of areas of fashion across PR, styling and journalism. Or sometimes just pop a jacket on for a zoom meeting over pyjamas or tracksuits. They allow the person to be whoever they want to be in it. It was around the time of #MeToo and lots of other issues coming to the forefront. More and more of our clients are looking to invest for the future and not one singular event,” she says. Or people saying ‘Never in my life have I ever felt beautiful the way I have in this suit.’ It is amazing. One is, we’ve taken an old interior cloth, it’s a ‘toile du jouy’, that 16th-century French agricultural scene that’s done in only blue, red or green. Daisy Knatchbull, founder of The Deck, stands outside her new premises on Savile Row in London. There’s something so sexy about it. You can have fun with it and put your own little details on or embroidery to remember the day. She was the first woman to wear a morning suit at Royal Ascot and from then on, The Deck was born. You can make alterations over the years. Do you know how many women come to me and say, ‘Never in my life have I found a pair of trousers that fit me?’ Or ‘a great jacket I’ve owned is too short for me’ or ‘because I have boobs, the jacket bows out’, or ‘because I have an arse…’ We all have our own insecurities and needs and we don’t fit into these brackets that we’re put into by the ready-to-wear industry. She talks about who has inspired her and what's next Then we expand on that. I’m not particularly ‘girly’, it takes about three seconds to do my makeup. Why is this not being done by more people? All these things, it’s so many things that are so private, or that ‘when I’m on my period, I bloat massively, and so trousers don’t fit me the same’, and there are ways we can get around all these things. Then there’s the idea that you reshuffle a deck of cards. */. Savile Row had tailoring houses catering to only men for over two centuries. Plans for the future are presumably just as ambitious — a collection for men, perhaps? But they don’t know we exist. The suit is no longer constrained to the office and the last few months have shown us the versatility and durability of a suit — most importantly that they are so often worn as separates.”, Launched in 2019, The Deck London’s trajectory has been lightning fast, garnering a loyal clientele that includes the likes of Elle Macpherson, AJ Odudu and Gillian Anderson — no mean feat considering a large chunk of that time has been during a global pandemic. By Demi Dalton on September 9, 2020 Share This Article Reddit LinkedIn WhatsApp Email Print Talk Related Articles. I’m not particularly ‘girly’, it takes about three seconds to do my makeup. We’ve had that, it’s pretty magic. For Knatchbull, that same experience comes down to not just service and style, but location too. Elle Macpherson, Lauren Hutton, AJ Odudu, Nicola Adams, Maggie Gyllenhaal, Elizabeth Hurley, Arizona Muse, Gillian Anderson. Totally, and I think they’ve become such a symbol of independence and empowerment. Also perhaps having a global outpost, stores in various cities or abilities to reach people in various cities across the globe. You want a female team around you. I think luxury will take a hit in the sense that I don’t think people will be spending £2000 on a dress for one event anymore, but what we are going to see is that same £2000 being redirected to a business like The Deck, where they want that hyper-personalised, conscious consumerism approach. What do women want? Each style is available with a choice of straight-leg, wide-leg, flared or cigarette trousers, and more than 7,000 types of material, with the lining, buttons and thread customisable. I had a black tuxedo made for me and that really set off that feeling of ‘Oh my god’. I love it because I just wear it smart, casual, separately, relaxed, whatever it may be. SHARETORONTO -- For more than 200 years Savile Row in London, England, has been the go-to place for men with money to be outfitted from head-to-toe in the perfect tailor-made suit.The fashion district has always been exclusively run by men, until now. After years as the communications director of Huntsman, on London’s Savile Row, designer Daisy Knatchbull has learnt a … I have an hour with them at the consultation, then the first and second fittings, so it’s a minimum of three hours that I spend with these women. The stories are amazing. Rebellious icons of eras passed challenged quintessential gender norms and took risks in donning suits with androgynous flair. We’ve got something quite cool in the pipeline on the digital side, where we’re going to – I can’t say much – but essentially give ourselves more of a global reach. A Deck Made Up Of Queens: Interview With Daisy Knatchbull, Part I How a Savile Row alumnus is taking women’s suiting in the right direction. She knew she was breaking with tradition, but the overwhelmingly positive reception she received still came as a shock. I believe it’s time we modified the best way we take into consideration that, with Kamala Harris or AOC [American politician Alexandria Ocasio-Cortez] or whoever else,” begins Daisy Knatchbull of The Deck, the primary ladies’s tailor to have a shopfront on Savile Row. We’re really looking at doing payment plans so partnering with a Laybuy or a Klarna. We’ve definitely faced challenges, like any business. “We’ve got so much to do in the space for women and so many exciting avenues to explore. We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. You want your suit, a good white shirt, a good t-shirt, a good pair of trainers, maybe a good pair of heels – if you wear them – a polo neck and a pair of jeans. This century’s trailblazer, however, for donning power suits with a charm of rebellion, comes in the form of Daisy Knatchbull, founder of The Deck – the first women’s-only tailor to have a storefront on London’s historic Savile Row. We’re sailing through the storm to try and get to calmer seas, and just praying that the seas are calmer on the other end, and trusting in the process that they will be. Yes, it’s amazing. To have beautiful cloth and designs, but have a woman fit them, and have an empathetic outlet only for women in the same way men had in hundreds of tailors. It said ‘Got a major job interview today and, of course, the only thing I’m wearing is The Deck’. I think starting a business is a challenge in itself – the highs are incredibly high and the lows are incredibly low. Making them in Portugal at a beautiful atelier in the heart of Porto, we were able to take the price down to £2200. If, like us, you’re now fantasising about your dream suit from The Deck, tailored to your own dream style and body shape, or if you’ve got a wedding on the horizon, then Daisy might just be the ticket to your dreams coming true. How Mountbatten scion Daisy Knatchbull is making strides beyond Savile Row. That difference comes in the form of The Deck London, a made-to-measure tailoring service founded by women, produced by women and available exclusively to women. Having worked for renowned Savile Row tailor, Huntsman, Daisy Knatchbull realised there was a demand for a brand that specialised in made-to-order suits exclusively for women. The one I started off with was when I was at Huntsman. I think more styles. It’s all sorts of things. 78.8k Followers, 857 Following, 2,311 Posts - See Instagram photos and videos from Huntsmansavilerow (@huntsmansavilerow) I just want to rock my suits again. How Mountbatten scion Daisy Knatchbull is making strides beyond Savile Row Scion of Mountbatten grand dames who dared to rebel, Daisy Knatchbull knows fashion’s rules – and loves to break them. It’s all new territory. The Deck Illustrations Having worked for renowned Savile Row tailor, Huntsman, Daisy Knatchbull realised there was a demand for a brand that specialised in made-to-order suits exclusively for women. The Rake quoted Daisy as ‘a woman creating ripples in an industry dominated by men’. Making it a better place to be, one little tiny step at a time. It’s a lot of money, sure, but if you consider the cost for wear, it’s an investment for life. If anything, I think people realise the importance and the value of thinking about what they’re purchasing and making sure that it’s something that’s not going to destroy the planet. I love it. Exactly. In the meantime, why not check out our Trainer Inspo piece to make the perfect pairing with your new suit ideas? One in 10 businesses make it through the first year, let alone with a global pandemic and Brexit. Then, once the weddings happen you can change the buttons, update it, make it more casual, whatever it may be. It’s a showstopper in the sense that people stop me in the street always, and ask me where it’s from, which is a lovely thing. The Deck London will be the first Savile Row tailor to cater exclusively to women. Just before Christmas, I got an email from a client. It’s everyone. When Daisy Knatchbull donned a top hat and tails for Royal Ascot in 2016, she became the first woman to do so in the history of the Royal Enclosure. Furnished exclusively by Oka and spread over 3,000 sq ft, the new store offers not just The Deck London’s signature tailoring but a capsule collection of concession brands that will change every three months, including jewellery, shirts and shoes that complement the brand’s own suiting. It’s really become huge for us. The Savile Row tailors did do this, but it was 5%, if any, of the Savile Row businesses. ... As the champagne flowed, guests were able to get a first look at the new collection, which draws from the craft of Savile Row to bring women made-to-order tailored suits in four distinct silhouettes — inspired by each of the four suits in a deck of cards. I’m speaking for myself, but I want to look nice again. One such like mind is Daisy Knatchbull, founder of The Deck, the first women’s tailoring house to have a shop front on London’s famous Savile Row. Oh my gosh, all sorts. I think black-tie events may have changed and people aren’t going to offices, sure, but it doesn’t matter, because our suits are for every occasion. We only moved in September 2020. These are things that people haven’t had before, and don’t know how to advise you on it. It seems nearly everyone has those staples in their wardrobe. We learn about pregnancies before anyone else, we learn about the troubles people going through IVF have and so it makes their body change or the menopause or they’ve had a breast reduction or they’ve had an operation, whatever it may be, we learn all of these things and they’re private things but they’re so important to say. All the celebrities we’ve dressed. That’s really what the priority for us now is. The bastions of tailoring are there, it’s a street that’s steeped in history and heritage, and it’s globally known. Oh yes, revenge spending. I’ve done a three-piece suit in that in blue with blue velvet edging. But not just any suit. Something to enable paying in installments, because we really want to make it as accessible as possible. I’m gagging to wear a bit of make-up and feel myself, and really go out on the razz and dress up. I thought there were no opportunities, so I tried moving into menswear to understand it quite literally from the stitch, up. I remember when I started, every store on the planet having suits. My tailor does think I’ll look like her grandma’s sofa. Or mothers of the bride or brides. LONDON 1849 More details; Apartment 9D 130 WEST 57TH EST. ... Daisy Knatchbull knows fashion’s rules – and loves to break them. In 2021, after a year of social hibernation, we believe it’s a good suit. From that, our clients can choose cloth lining buttons, styling details, everything. I’d love to work around that and The Deck to provide funding for that, expanding this digital project, and, not destroying the planet. Nonchalant chats to Daisy Knatchbull, founder of Savile Row's first women's-only tailor with a storefront, The Deck – home of the dream suit.… I know, it’s so depressing. They make you feel so powerful. I think it’s something about what it does to the person that makes it even more sexy.’. We’ve been very lucky that we’ve dressed a lot of celebrities over time for different events. It’s not a dress that’s going to sit in your wardrobe for the rest of time. I want to look great, I want to feel great and my suits are like modern armour.’. Daisy Knatchbull. SAVILE ROW EST. I think that’s the important thing, it is quite a neutral look as such. “Post-lockdown, we have seen consumer shopping habits have changed and people are starting to be more considerate about what they’re buying. So we rely on the press and our clients and all these people to share it. The beauty of what I do is, unlike when you purchase online, I build this incredible relationship with my clients. You don’t look back. For anyone who cares about Savile Row and fine tailoring, do please give this wonderful little film a watch. If you’ve ever dreamed of owning the perfect power suit, have gauped over Cate Blanchett in one of her many tailored numbers, or have been fantasising about that dream wedding outfit, then read on. It’s not even like I want to wear a ballgown and whatever. It’s fantastic. There are so many people that want what we want. first woman to wear a top hat and tails at Royal Ascot. NEW YORK 2016 ... our Head of Communications Daisy Knatchbull, who wore the first bespoke morning suit that the house has made for a woman. I always felt sexier and more elegant in a three-piece suit, which is funny because it’s one of the most covered up things you can wear. Exactly. Or put you and your partner’s initials. The beauty of what we do is it’s durable, it’s versatile, it’s long-lasting. Luxury London is not responsible for the content of external sites. These are scary times, but there’s light at the end of the tunnel. You can follow The Deck via Instagram or subscribe to their newsletter for more exciting updates on their beautiful tailoring. It’s amazing and that should be happening so much more. We had the pleasure of taking a peek inside and working with Daisy on the interiors of her store, picking up plenty of insight on the spirit of The Deck … You will wear it a number of different ways, whether it’s just to go on a lockdown walk, or to a business meeting, a black-tie event, lunch, or picking the kids up from school, whether you’re just wearing a t-shirt and trainers or a silk shirt and heels or just the trousers and just the jacket. How many times have you felt awkward with the shop assistant? Being on BBC News and Sky News and all of that was fantastic. “It was the reaction of the women and the press that made me realise the beauty and elegance of all things sartorial was woefully unavailable to women (in the same way it was for men),” she explains, “and so I decided that I would take the risk and try to make a difference.”. In 2016 I was the first woman to wear a top hat and tails at Royal Ascot. Exactly. It’s about understanding, you might not want to tell a male tailor that. People want to invest in themselves. You’re investing in a suit and you can wear it for the rest of your life. I love wearing my three-piece suit with a white t-shirt and trainers and I’ll wear that same suit to a black-tie event with stilettos and nothing underneath or a silk shirt and it will look entirely different. Now, founder Daisy Knatchbull has opened a store that offers made-to-measure suits exclusively for women… London's Savile Row recently opened its first women-only tailoring house, The Deck, thereby altering a 200-year-old norm. Of course, it is still a lot of money, but it’s more attainable and it’s really undercutting what’s out there. The Deck London is the first all-female tailor on the esteemed Savile Row. Savile Row is bespoke, so the starting prices are £5,500 for a lot of the houses. "We're called The Deck because it's about reshuffling the deck," said founder Daisy Knatchbull. Based on Savile Row, The Deck London offers sustainable fashion through its made-to-order business model. “Savile Row is a street steeped in history and heritage and home to some of the best tailors in the world. Founder and Savile Row alumnus Daisy Knatchbull discusses steering change in a male-dominated world and opening a shop in the middle of a global pandemic, "The suit is no longer constrained to the office". I think it’s something about what it does to the person that makes it even more sexy. Because if you have something you love, you’re going to wear it for the rest of your life. We start from a block pattern, but it is still made to your unique measurements. I want to look great, I want to feel great and my suits are like modern armour. But we also want to pay for our wages and work with the best quality cloth and artisans and, unfortunately, that does come at a price, right? We had two women that got married and wore The Deck. A lot of great people. Go forth and invest in yourself; as The Deck will know better than anyone, a stitch in time saves nine. Watch this space!”, Suit trousers from £700 and blazers from £1,600, 19 Savile Row, W1S, thedecklondon.com. Style; 24 May 2019; Daisy Knatchbull ‘I’ve always loved going racing and to polo matches,’ Frankie told Hello!. It will give them a good cost-per-wear ratio and make them look good and feel good for a very long time. There is a need here. We’ve just done our latest samples we use for press and in the windows and there’s some pretty mega ones coming out. That’s if they order once, once we have your pattern we can remake it again and again. It’s working women, women who’ve never worked in their life, women who can afford five in one go, the woman that saved up for years. That’s the single breasted or the double breasted, the more classic look, then the boyfriend, that more oversize, more fashionable ‘baggier look’, and then the safari jacket. You don’t have someone that shares that same sense of responsibility as you and needs to be the leader that you are to your employees. The Rake quoted Daisy as ‘a woman creating ripples in an industry dominated by men’. You only look forward and look at how you can improve the company and yourself. That’s something I’m really passionate about. Meet Daisy, Founder of The Deck, the first women's tailoring house on Savile Row. Suddenly you’ve got five looks. Our youngest is 18 and our oldest is 92. For women, it’s just such an incredible thing that for a street with such history and heritage, The Deck is the first women’s tailor to have a shop front. Suiting was also coming back, not as a trend, but as an essential wardrobe staple. Daisy Knatchbull has opened the first all-female operated tailor shopfront exclusively for women on London’s legendary Savile Row. We say you get five different looks. I think, getting through this. But so many, purple velvet, tweeds, corduroys linens, petrol blue, petrol blue linen I love, aubergine velvet, really amazing cloths and colours. I always felt sexier and more elegant in a three-piece suit, which is funny because it’s one of the most covered up things you can wear. I’m someone who bloats incredibly badly so I put side adjusters on all my trousers, which means it keeps that beautiful shape, but at the start of the meal, when my stomach is slightly flatter, I have them all nipped in and tight, and then I can loosen them without having to undo the top of my trousers. Halfway through my conversation with Daisy Knatchbull, in which we discuss her sense of style, her genetic predisposition for rebellion and her fascination with tailoring, a gentleman seated next to us leans over to interrupt. Sign up to our weekly newsletter to be the first to know what's on in London. ‘I never felt comfortable in a dress, ever. If you’re self-conscious about your thighs then maybe stay away from this cloth and don’t put a pleat here. We’ve just been made a Brand of Tomorrow by Walpole, this luxury body, which is pretty amazing. Coronavirus has massively impacted my business because it’s a face-to-face business, it’s the antithesis of social distancing. #mc_embed_signup{background:#fff; clear:left; font:14px Helvetica,Arial,sans-serif; } “We are lucky to have seen an increase in sales post-lockdown as the more conscious consumer is choosing to purchase high quality investment pieces — garments that they will treasure for life and eventually pass down to their own children. That’s the fun of it as well. Daisy always knew she wanted to work in fashion, cutting her teeth in fashion journalism, styling, and PR. Competitively priced, made-to-measure suit trousers start from £700 and blazers from £1,600. To leave my mark on it. Whether they’re buying because they’re transgender, or because they’re getting married, or whether they want to get their Maid of Honour a suit, or it’s a mother of the bride, someone’s 50th, their graduation suit, or they just had a mastectomy and they want to have something fitted, or they’re going through the menopause and they feel crap about themselves and nothing fits them. /* Add your own Mailchimp form style overrides in your site stylesheet or in this style block. ‘I just want to rock my suits again. (function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]='EMAIL';ftypes[0]='email';fnames[1]='FNAME';ftypes[1]='text';fnames[2]='LNAME';ftypes[2]='text';fnames[4]='MMERGE4';ftypes[4]='text';}(jQuery));var $mcj = jQuery.noConflict(true); Interview: Daisy Knatchbull, Founder of The Deck, Reshuffles The Art of Women’s Tailoring. You had Armani, Yves Saint Laurent, Dolce and Gabbana and others selling a suit in a season, but it wasn’t as we know it today.
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